Amanda Parkhurst

2617 41st Ave SW, Seattle, WA 98116 | c | (206) 390-7274 | e | amanda@zicadadesigns.com

SKILLS

Adobe Creative Suite Photoshop, Illustrator, Flash, InDesign and Dreamweaver
HTML, CSS, JavaScript and jQuery
Microsoft Office 2007 Word, Excel, Access, Powerpoint, and Outlook
Create valid, accessible, user centered sites that are optimized for high rankings search engines (SEO)

Drive the entire creative process including gathering user requirements, user interviews, focus group study, information architecture, site flow, user interface design, and design specs
Design sites from sketches, wireframes, color comps to final production of site
Storyboard and communicate complex interactions to project stakeholders
Code sites using XHTML, CSS, and JavaScript
Design logos, brochures, coins and business cards

Develop websites that validate, are Search Engine Optimized, and accessible
Hand code websites with HTML, CSS, JavaScript and DHTML
Design graphics and look and feel comps using Photoshop and Illustrator
Worked with clients directly to define scope of site, provide updates on site creation, and ensure the final product exceeds their expectations

Create overall client schedule and develop a build sheet for creative team.
Set up appropriate internal reviews throughout production process and communicate red flags/issues as they arise.
Work directly with sites before, during and after launch to ensure ads launch smoothly
Producer for Washington State Lottery Holiday promotion and TMobile Friends Fly Free promotion

Created and implemented sales and marketing strategy for museum exhibit sales worldwide
Increased sales by 20% by developing on line presence through e-newsletters
Re-designed 40 page web site- designed a more user centered site, and changed the site from a table based layout to one that was CSS based

Generated $125mm in revenue for K2 Sports through management of a 25 person team
Became the reporting and analysis expert focusing on pinpointing areas of opportunity. Worked cross functionally to give each department specific action items to meet/exceed our quarterly financial target
Recognized by Snowsports Industries of America as the #1 customer service group within the winter sports industry under my management
Implemented process improvements to streamline sales order entry, call center effectiveness, hiring/training of new employees, reduction of employee turnover, and increased financial visibility for the sales team by identifying areas that needed attention to reach the quarterly reported sales goal
Responsible for managing a $1,000,000 budget and successfully managing costs below budget each year
Super user during two system conversions, including training of 20 end users, piloting processes, and troubleshooting